The history of KNAUDER'S BEST

The story of KNAUDER'S Best is not really a company story, but rather a very personal matter.

In fact, the development of our two best-selling products is based on personal experiences I had with our family dog Josie. It all started with SCHÜFFELRASEN® .

During my training as a dog trainer I learned a lot of theoetics about dogs. However, I learned the most from working with our dog during this time. With her I was able to discover and enthusiastically observe how important the nose and sniffing are for dogs. However, the targeted search for toys and training tools that address exactly this sense of the dog was fruitless. So I sat down myself: first at the drawing pad, then at the sewing machine. What would be fun for Josie, what would stimulate, excite and stretch her?

The result, the first prototype of today's SCHNÜFFELRASEN®, convinced our dog from the very first second. And thus also me and my family. 

After our Josie had so much fun with the sniffing race and I increasingly used it in my trainings, we thought: What our dog likes could also be an enrichment for other dog owners.

By now you know: we just try out our ideas! And so, in 2014, we presented our sniffing toys to a wider public for the first time, at a pet supplies trade fair. There we were real sniffing pioneers! No other manufacturer focused on our dogs' favourite hobby as consistently as we did.

The feedback and enquiries were so overwhelming that we knew we had proved ourselves good sleuths. The next step was then easy: KNAUDER'S BEST was founded.

Since then, we have been developing sniffing products for every dog breed, every dog character and every possible life situation of dog owners. As the perfect complement to our sniffing products, we have also been offering our own treats since 2021: the Schnüffelis.

The best part for us? To see again and again how much joy we bring to dogs and dog owners with our passion.